We understand the importance of professional growth, and the role education plays in helping delegates expand their horizon. At the Family Travel Advisor Forum, education is approached in many ways.
The chance to be in Jamaica for 2019, allowed participating travel sellers a unique opportunity to immerse themselves on the many opportunities this beautiful destination offers. Complementing this opportunity, the Forum offered delegates a dynamic One-to-One Showcase, providing an atmosphere where agents cultivate important supplier relationships while building product knowledge. And of course, our spin on traditional training – Peer-to-Peer idea exchanges, and intimate discussions with expert presenters. Truly a 360 degree approach!
Welcome Session and Presentations
Open to travel advisors and suppliers, join us during the Welcome Session as we commence our first full day together at the Forum!
A Warm Welcome from Palace Resorts
Vice President of U.S. Field Sales
Targeting the Lucrative Multi-Generational and Family Travel Markets
Join Professor Carol Dimopoulos to learn how to target the lucrative Multi-Generational and Family travel markets. Learn new ways of selling and creating your personal brand.
Learn about marketing and branding tactics including the “Blue Ocean” strategy to develop skills to attract new business and grow market segments in the family and family groups market.
Beyond the Norm, Selling Unique Family Vacation Experiences
|Moderator: Mo Noubani
The Travel Box International
|Tariq Abo El Nor
Senior Director Sales
Trade Sales Manager, USA
Saint Lucia Tourist Authority
The world is a big place with emerging destinations, clients’ seeking unique vacation experiences, and of course FOMO (yes, it’s real). With a changing landscape, comes new interests and opportunities for today’s family clientele. Are you ready? Join us as we discover what’s new in family vacations; how to find and qualify the ideal experience for your clientele; how to curate a custom family experience that takes your clients beyond the norm; and the ever-important role you’ll play in the process.
VP Events & Content
Specialty Travel Forums a division of TravelSMG
Certified Family Travel Sessions
Wednesday, January 9
7:45 am – 8:45 am – Breakfast
WHOLE FAMILY at Palace Resorts….
Have the coolest vacation ever. Explore our six magnificent family resorts in Mexico and Jamaica and your kids and teens, 17 and under, will stay, eat, and have all the fun for free.
Watch them ride the waves as they surf on the FlowRider® Double Wave Simulator and enjoy gaming while they eat all the ice cream they want. Also receive $1,500 Resort Credit to experience the destination with amazing tours, swim with the dolphins, and so much more!
The Hawaiian Islands
Wednesday, January 9
9:00 am – 9:50 am
All Travel Sellers Attend
Jamaica – the Home of All Right
Thursday, January 10
10:30 am – 11:30 am
Special Presentation presented by the International Board of Credentialing and Continuing Education Standards (IBCCES)
The International Board of Credentialing and Continuing Education Standards IBCCES. This organization, which focuses on education for travel related to Autism and other cognitive disorders (such as ADHD, sensory, dyslexia and anxiety) will be on hand to present updates on their certification courses, best practices for travel sellers working with special needs clients, details on requirements of resorts and other vacation experiences to become certified (to help you best match your clients) and more.
Wednesday, January 9th
11:45 am – 12:30 pm (Travel Agents Group A)
3:00 pm – 4:15 pm (Travel Agents Group B)
Social Media Focus
Director of Marketing & Social Media
The Travel Box International
An exciting, high-energy session focused to invigorate the results of your social presence.
With our proven track record in offering out-of-the-box learning opportunities, agents can take full advantage of our Certified Family Travel Sessions, providing a balance of instruction and open Forum, with an emphasis on peer-to-peer exchanges. Who better to discuss your every day, than with a like-minded peer? Participating travel agents will have the chance to select which topics are most critical to them!
Peer-to-Peer idea exchanges and presentations include:
Travel Agency Best Practices
Your clients are counting on you to create a memorable family vacation experience, and at times, we know your expertise is put to task. This interactive session will cover the most relevant challenges you encounter on a daily basis. From accommodating families of 5 and more; managing multi-generation groups (and expectations); qualifying factors and techniques; back-office and work flow strategies.
Groups and Contracts
Groups can be financially rewarding, but if not handled properly from the beginning, they can potentially drain you and your agency. What’s more, as your clients liaison to the venue/supplier partner, groups can be multi-faceted and complex. You are not alone though! Let’s put your group management skills to the test. We will discuss the highs and lows of managing groups along with tips on how to effectively negotiate fair and equitable group contracts that will keep everyone happy.
Sales: Your Agency’s Lifeline
Tired of tire kickers? Let’s weed out the window shoppers overcome objectives, figure out the solutions and close more sales than ever before!
Successfully Marketing Your Family Focused Travel Agency
This session will share critical components of creating a marketing plan that is right for your agency and will spotlight key tools that can help optimize your agency’s success.
Six distinct Learning Lunches designed to increase your product knowledge and profitability! Featured Power Lunch Sponsors:
Blue Waters Resort & Spa Antigua
Provident Hotels – Resorts – Condos
White Stallion Ranch
Travel Agency Owners Idea Exchange